Final Digipack

           





  

Digipack Back Covers

Magazine Advert

When designing what we wanted our magazine advert to look like, we had to take into account that our artist is up and coming which means that all the focus must be on him so that people begin to recognise him and his album. Having our artist and his name in the middle of the advert was key to keeping the focus all on him. We felt that having a picture of him with his guitar would signify what type of genre his music is. The location of the image is in a field which signifies nature and being free which helps to portray the genre. The information about the album is in a much smaller and duller font which helps to highlight the artist and his name. There is a bonus track which is available through scanning the QR code on the left hand side - this keeps the artist up to date and allows people to listen to what his music is like for free. His website and twitter account is also across the bottom of the advert. It is important to have a twitter account as fans love to know what their favourite artists are up to as well as being able to contact them. The star ratings is an important part and therefore we have placed it at the top in the middle to make sure people see it straight away. This tells people that his music has been well reviewed by magazines which could help to make them go and listen to his music.

Digipack Parts

Analysis of Indie Digipacks 3

Artist: Ben Howard

Album: Every Kingdom

Colours: Blues and whites

Font: Large, simple, capitals. Artists name takes up a quarter of the album compared to the album name which is much smaller.

Editing: It looks as if it's been painted with watercolours which is significant as the image on the album is of a diver in the water.

Symbolism: By diving underwater it looks like Ben is travelling to another kingdom which relates to the album title 'Every Kingdom'.

Connotation: The image looks like he could be drowning or sinking or perhaps going to find something.

Composition: He is at the bottom of the image but in the centre. Even though he's not in the light he's still the focus.

Lighting: The top of the image is very light as it shows that he is diving down away from the sunlight.

Location: The location is underwater in the ocean.

Artist: Mumford & Sons
Album: Babel
Colours/Editing: There are a range of bright colours in the image however the editing creates a vintage effect which is typical for the indie/folk genre.
Font: The font is sans serif in italic capitals.
Symbolism:
Connotation:
Composition:
Lighting:
Props:
Location: