Emeli Sande's video to 'Next To Me' begins with an establishing shot of what seems to be a large warehouse which is the main location of the video. The video features purely Emeli and a drummer. Throughout the video, the lighting in the warehouse changes, with spotlights turning on and off which keeps the focus on her. Emeli is dressed in a number of different outfits ranging from a long brown coat and dark jumper - both which cover her up and show that she is not portraying sex appeal which is a contrast to many artists at the moment who want to show as much flesh as possible. This also helps the audience to relate with her as she seems normal and is constantly looking into the camera which makes the video personal and as if she is singing to the audience. The lyrics 'you'll find him next to me' do not relate to the video as there is no one next to her which could make the audience become confused about what she is trying to portray. There is a continuous fast cutting rate which speeds up towards the end as more scenes and locations are shown. There are four different locations - one of which there is an overlay which is a clever effect as it makes it seems as if there is someone next to her. Instead of the video focusing on her looks, it focuses more on the instruments she plays which is a piano and tambourine. I feel that this video is aimed at 20 - 30 year old women as I think it would be easy for people of that age to relate to the lyrics and Emeli herself. Overall, I think the genre of this song is alternate mainstream as it sounds like a song you would find in the charts however Emeli's image is more unique and different than that of other artists in the charts today.
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