"A star is an image constructed from a range of materials" - Richard Dyer
Richard Dyer came up with the theory that a 'star' (a singer, actor or model) takes several forms in order to sell their product to the target audience.
Stars which are constructed...
Stars are made to have a unique selling point which makes them different to other stars. This could be the colour/style of their hair, the way they dress or a certain accessory. The record company creates the star's image however as the audience, we tend to look at the star differently and with more respect if they create their own image. The star can be constructed in different ways in artificial images, for example advertising, films, music and in magazines. Through these artificial images, the audience are lead to believe that the stars show their real emotions towards us which means the audience can relate and connect with the star.
Audiences...
Stars are created to make money from their target audience for the record label. As most record labels have artists that fit to different genres and target audiences, it is important to get each star's image right to ensure the relevant target audience buy their products.
Ideology...
For the audience to relate to a star, they need to see something in the star that they share. For example if the star has a belief in either a religion or cultural value, this makes the audience able to connect with them. The Jonas Brothers all wear purity rings which allows others to relate to them who share that same belief. A star may also create a fashion trend or hairstyle which can be copied by the audience - which again allows them to connect with that star. For example when Rihanna changed her hair colour to bright red, she was copied by many of her fans.
Character...
Stars are presented as 'real' human beings which means that fans are able to connect with them. This is shown through magazines - we can read about the star's life and therefore feel closer to them. It is also shown through a star's TV series - people are able to watch every week what that star has been up to. For example The Kardashians, Peter Andre etc.
Stars which are constructed...
Stars are made to have a unique selling point which makes them different to other stars. This could be the colour/style of their hair, the way they dress or a certain accessory. The record company creates the star's image however as the audience, we tend to look at the star differently and with more respect if they create their own image. The star can be constructed in different ways in artificial images, for example advertising, films, music and in magazines. Through these artificial images, the audience are lead to believe that the stars show their real emotions towards us which means the audience can relate and connect with the star.Audiences...
Stars are created to make money from their target audience for the record label. As most record labels have artists that fit to different genres and target audiences, it is important to get each star's image right to ensure the relevant target audience buy their products.
Ideology...
For the audience to relate to a star, they need to see something in the star that they share. For example if the star has a belief in either a religion or cultural value, this makes the audience able to connect with them. The Jonas Brothers all wear purity rings which allows others to relate to them who share that same belief. A star may also create a fashion trend or hairstyle which can be copied by the audience - which again allows them to connect with that star. For example when Rihanna changed her hair colour to bright red, she was copied by many of her fans.
Character...
Stars are presented as 'real' human beings which means that fans are able to connect with them. This is shown through magazines - we can read about the star's life and therefore feel closer to them. It is also shown through a star's TV series - people are able to watch every week what that star has been up to. For example The Kardashians, Peter Andre etc.
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